Tobi.com (Tobi) is building the best online boutique shopping experience. Tobi offers shoppers a complete package found nowhere else online – the personalized one-on-one service you expect from the finest luxury boutiques and your favorite neighborhood shops, a handpicked editorial collection of top brands, a lively and engaging community that encourages participation, and a cutting edge technology platform built from the ground up, designed to enable revolutionary features, unlimited customization, and responsive innovation.
“Tobi’s goal is to be the best online boutique,” says co-founder Catherine Chow. “We understand customers can find fashion anywhere, but Tobi is a one-stop virtual lifestyle boutique that combines the best selection, honest expertise and new technology to cater to the ever-changing needs of customers wanting to look good and feel good.”
On the technical side, the My Tobi interface will allow shoppers to customize their window into the online store. Customers can choose to see just the brands they love. On the fashion side, Tobi’s expert stylists will help customers navigate the latest trends and collections to find what works best on them. Whatever your taste or need – designer collections, urban streetwear, eco-friendly fashion, shoes, handbags, beauty products, jewelry – the entire Tobi team is dedicated to helping you develop your personal style, from head to toe.
In addition to a comprehensive assortment of men’s and women’s brands, Tobi is proud to feature a large and growing eco-friendly collection. Eco-Tobi includes apparel, shoes and beauty products. Brands like Edun, Lara Miller, Loomstate and TOMS Shoes share Tobi’s genuine concern and commitment to the environment. All Tobi orders will be delivered in eco-friendly packaging, via carbon-free shipping.
Couture in the City top picks
Twinkle by Wenlan
Cumberbund Dress -$158 on Sale
SONIA by Sonia Rykiel
Apple Sweater – $150 on Sale
Andy Warhol by Levi’s
Heart Attack Tee – $28
Shop Tobi.com for some of the most fabulous fashion designers today!
Great write up on Tobi! I really like the way it’s set up. It does feel like a real community.
Thanks for the info! Those are really cute! It’s the first time I hear of Tobi.
I went to Tobi to order Sonia’s striped apple sweater and to my dismay it was sold out…darn the luck. oh well:(