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Keds By Loomstate Takes The Organic Road With Barneys

Posted by Jacqueline H on June 19, 2009

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Keds, the all-American footwear brand, today announced the launch of a unique designer collaboration with Barneys New York and Loomstate, a design house dedicated to utilizing organic cotton in its products, that will result in an innovative “green” designer collection, Keds® by Loomstate.

The collection includes five prints based on the Keds classic Champion® silhouette, priced at $75 a pair, each comprised of 100% certified organic uppers and linings, nickel free eyelets and 100% recycled insole boards. To further reduce the product’s carbon footprint, Keds will take recycled shoeboxes and re-purpose them as the shoeboxes for the Keds by Loomstate collection.

“It could not be more perfect timing to bring into the fashion forefront the rich, classic, American heritage that Keds initiated in 1916,” said Julie Gilhart, senior vice president, fashion director of Barneys New York. “Mixing the tradition of Keds with the new stylish, organic culture of Loomstate and the search for integrity and quality of product at Barneys makes for an amazing project and a perfect collaboration.”

The new footwear collection is also philanthropic with a percentage of proceeds donated to The Organic Exchange through 1% For The Planet. Gregory and Hahn used vibrant nature-inspired prints on a softened canvas to give a lived-in look to achieve a collection that exemplifies effortless style reflective of both Keds and Loomstate.

1 Comments For This Post

  1. Isabelle Says:

    The shoes are gorgeous and incredibly comfortable – Definitely a must have! When I was shopping for them I also saw Keds.com is having a sweepstakes to win a $250 shopping spree! Very exciting!

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