Lindsay Lohan

PARIS — Meet the “Seam Girls.”

In an unusual move to jump-start what has been a sluggish brand rejuvenation, Emanuel Ungaro has tapped an almost unknown chief designer — Estrella Archs — and an “artistic adviser” who is arguably too well-known — Lindsay Lohan.

The Spanish designer and the actress/singer/tabloid sensation are slated to present their first collection in Paris on Oct. 4, likely coming out together at the end of the runway for a bow.

For her part, Lohan, 23, told WWD she hopes to take Ungaro to a “younger place” with a harder fashion edge.

Asked to describe her role in the creative process, Lohan said she “kind of oversees everything [Archs] does, while working with her. Different generations have different ideas. See entire article at Women’s Wear Daily

Source: WWD.com