NYC launch event celebrating the Jimmy Choo for H&M collection, which took place last Friday night.

Fashionistas gathered at the newly re-vamped 51st Street and 5th Avenue H&M flagship store in Manhattan to shop the collection, which was made available to Choo fans worldwide on Saturday, November 14.

Christian Siriano and Michelle Tractenberg shopped alongside Manhattan’s fashion-industry insiders at the exclusive preview. The house DJ kept tunes pumping during the three-hour fete while more than 500 excited
shoppers snagged favorites from the limited-edition capsule collection.

Jimmy Choo for H&M, a collection of accessories and apparel for men and women by Jimmy Choo creative director Tamara Mellon, marks the first time H&M collaborates with an accessories brand and Ms. Mellon’s first foray into apparel.