Brown believes that every woman possesses natural beauty, and if she has the right skills and tools, she can enhance her own beauty and in the process enhance her confidence. The campaign features real women – not models or celebrities – with their before and after testimonials, photos, and videos. They form the heart of the campaign, which you can learn more about by clicking this link.

The campaign includes a video contest where women show and tell how they go from pretty to powerful by using Bobbi Brown cosmetics. Videos are accepted through February 9, and all women who love the power of makeup to help them maximize their confidence are invited to share their stories and tips.
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Fifteen finalists will be selected to receive a selection of Bobbi Brown cosmetics and the new Color Strips collection that they can use for their next Pretty Powerful video. Starting in March, this new round of 15 Pretty Powerful videos will be open for votes on http://bobbibrown.com/prettypowerful.

Every time someone casts a vote, Brown donates $1 to the Dress For Success organization, which provides underprivileges women with suitable clothing for job interviews and advice on career development. Brown will personally select three grand prize winners, all of whom will go to New York for brunch with her and a master class in makeup techniques. You can check out Brown’s own video on the Bobbi Brown Cosmetics YouTube channel.

So what are you waiting for! Show the world what makes you Pretty and Powerful.