The latest celebrity news and gossip about Kelly Osbourne is that she is set to become the new brand ambassador for Madonna’s Material Girl clothing line. Osbourne will take over the role from current “face” Taylor Momsen after the brand’s website asked fans to choose which celebrity they wanted to represent the label.

After losing 40 lbs. Osbourne has become a fashion star and is now regularly seen at the runway shows of fashion designers. Her mother, the outspoken Sharon Osbourne, has said some unkind things about Madonna in the past, calling her “cold and very rude” at one time. However, friends are certain that Sharon will be very supportive of Kelly’s new venture due to the mother and daughter’s close relationship.

The Material Girl clothing line debuted last year and is aimed at teenage girls.