Alexa Chung is many things: TV personality, model, DJ, writer, photographer, downtown-cool style icon, best-dressed-list mainstay . . . and now she can add fashion designer to the list. She’s is partnering with Madewell, the heritage denim label that’s part of J.Crew Group, to create an exclusive collection for her first-ever collaboration with any label due to debut fall2010. Chung will translate her widely admired aesthetic and irreverently sexy tomboy look to this limited-edition Alexa Chung for Madewell collection, which will include covetable jeans and a tightly-edited group of key pieces to wear with them. The collection will be sold through madewell1937.com – which will also be launching ecommerce this spring and in Madewell stores nationwide. Chung will also be the creative muse and face of the collection for a planned fall ad campaign.
“I’m very excited for my first collaboration and thrilled that it’s with Madewell,” says British-bred Chung. “This partnership came together organically and is a great fit as the brand is so classic and really encompasses my style. I’ve thoroughly enjoyed working with the team and I can’t wait for my friends to wear it!”
The evolution of the relationship between Madewell and Chung was a natural one: When the Madewell team, already inspired by Chung’s innate style, learned that Chung, in turn, was a Madewell fan (and a regular at Madewell’s Soho store), they knew their mutual admiration could be spun into a partnership fusing their creative sensibilities.
“Alexa’s style is inspiring and inventive, yet unbelievably approachable and down-to-earth,” says Madewell design director Kin Ying Lee. “The way she puts everything together is so spot-on and so perfectly Madewell. What excited us the most about Alexa is that she has such a clear point of view, and she enthusiastically brings that to the collection.”
In the lead up to the collection’s launch, the latest developments about the collection will be tweeted by Chung at twitter.com/madewell1937, and additional updates will be posted on madewell1937.com.