Alexander McQueen is best known as a couturier, is renowned for his ability to connect fragility with strength in his designs and his in-depth knowledge of bespoke British Tailoring. Born in 1969, Alexander McQueen sports a highly impressive resume and has worked for some of the most renowned fashion brands in the world. Clients such as Prince Charles and Mikhail Gorbachev are a testament to the quality and skill that Alexander McQueen possesses. From being the chief designer at Givenchy to working with Romeo Gigli and finally forming his own brand, McQueen’s work speaks for itself and his reputation in the fashion world is unparalleled.
Alexander McQueen has always strived to remain at the forefront of the market by innovating and evolving constantly. A result of this innovation is the new the redesigned website which was launched on 19th March, 2012. The redesign aims to seamlessly integrate commerce and content bringing the products to life. The site marks the start of a new and is designed to provide a seamless and multi-brand experience to the customers. The site hosts a separate section for the high end McQ line and combines it with men’s and women’s accessories from the Alexander McQueen lineup. The site aims to bring the products to life by integrating look book images, runaway videos and stills and special content which tell the story of each product. The digital flagship boasts the biggest and most dedicated scarf boutique which enables customers to shop for exclusive prints from Alexander McQueen. The section also hosts the widest breadth of color allowing customers to customize the scarves according to their tastes and personalities.
Perhaps the most alluring feature of the site is the “My McQueen” function which allows customers to create and maintain their own content archive. Not only does it allow customers to save their favorite items but also enables them to collect runaway stills and other media of their favorite products in one location.