Label BCBG Max Azria debuted its Spring 2010 collection Thursday morning, and it featured draped jersey and bright, body conscious dresses in the label’s signature “sexy, but not trying too hard” vibe. The billowy white crepe dress was a more formal version of many of the gorgeous white short dresses that were included in the Max Azria 2010 Resort collection. Those looked like the kind of tennis dresses a Greek goddess would wear.
The Spring 2010 collection featured bright colors and graceful draping, something that this label does wonderfully well. Abstract prints had a place in the collection too, as did bright swimming pool blues and fuchsias. BCBG Max Azria featured lovely t-shirt dresses similar to the ones in his Spring 2009 collection, but with asymmetric hems that moved gracefully, and a few super body conscious looks thrown in. Trapunto stitching – a form of quilting, graced some of the seams and shoulders. It is a detail that is seen on some of this fall’s clothes, too. Some of the looks had panels joined together by body hugging gussets.
In a nutshell, it was the quality and beauty you would expect from this designer, who celebrates the feminine form and uses color to soothe the eye and let the person wearing his creations shine rather than be overpowered by them.
Source: Images WWD.com