Beyonce’s Emporio Armani Diamonds, Couture in the City Fashion Blog

1 Comment 21 August 2007


When creating Emporio Armani Diamonds, Giorgio Armani had the Emporio Armani woman in mind; a woman who could be strong, confident, feminine and very sexy, a symbol of the 21st century, someone living her life like a fascinating current event. When he chose the name Diamonds, he meant a symbol of audacity, of sexiness with elegance and desirability, reflecting the sparkle, brilliance and strength of this irresistible stone. Who better than the astonishing actress, brilliant performer, friend of the house – to be the face and voice of the new Emporio Armani fragrance? Diamonds are a girl’s best friend; Emporio Armani has a new incomparable best friend. Her name is Beyonce.

Emporio Armani Diamonds is exclusively available for the month of August at Macy’s and online at Giorgio Armani. It will be available at all fine department stores in September.

Your Comments

1 comment

  1. enid says:

    She’s too overexposed. I like her but she has saturated the market.

    ENID P.

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