Saturday night Diesel?Ǭ†celebrated bravery and the launch of their new men’s fragrance, Only The Brave, in Los Angeles.?Ǭ† Common, the face of the new fragrance, performed?Ǭ†an intimate live?Ǭ†concert?Ǭ†at the Diesel boutique?Ǭ†on?Ǭ†Melrose.?Ǭ†?Ǭ†The GRAMMY-winning hip-hop artist?¢‚Ǩ‚Ñ¢s performance, embodied the spirit of determination and perseverance.?Ǭ†?Ǭ†?Ǭ†

?¢‚Ǩ?ìI?¢‚Ǩ‚Ñ¢ve always thought?Ǭ†Diesel?Ǭ†was a progressive, fresh brand?¢‚Ǩ‚Äùit has a classic feel, but pushes the envelope,?¢‚Ǩ¬ù?Ǭ†Common?Ǭ†explains. ?¢‚Ǩ?ìI wanted to partner with?Ǭ†Diesel?Ǭ†because that?¢‚Ǩ‚Ñ¢s really what I?¢‚Ǩ‚Ñ¢m about too?¢‚Ǩ‚Äùto be an individual and an artist, it takes both bravery and courage.?¢‚Ǩ¬ù

The new fragrance,?Ǭ†Only The Brave,?Ǭ†captures the essence of the Diesel man in a bottle.?Ǭ†?Ǭ†The scent represents the qualities of the brave, symbolized by a fist that tells several stories: facing forward, the fist evokes power and energy; upright, it stands for self-affirmation; raised, it signifies victory, success and engagement.?Ǭ†?Ǭ†Embrace your inner rebel with Only The Brave, scented with powerful, provocative notes including lemon, leather, cedar wood and amber.?Ǭ†

?Ǭ†

WHAT IT COSTS: Eau de Toilette 1.7oz, $52.50; Eau de Toilette 2.5oz, $65.00; After Shave Lotion 3.4 oz, $45.00; After Shave Balm 3.4oz, $45.00; Shower Gel 6.7oz, $28.00

WHERE TO FIND IT: The recently opened Fifth Avenue Diesel Flagship in New York, Diesel boutiques, Diesel.com, Macy?¢‚Ǩ‚Ñ¢s, Dillard?¢‚Ǩ‚Ñ¢s and other major department stores.

April 2009. New York City and nationwide. Diesel continues its brave and innovative relationship with fans by offering them Diesel Black Money: free illegal banknotes. The outlaw notes will be valid for shopping at Diesel stores nationwide and on-line for one whole weekend, starting with Diesel Black Friday, April 17th, throughout the weekend and ending at closing time on Sunday, April 19th.

The black cash will be a one-time only currency to help buy your favorite Diesel products. It can be spent in 23 different countries around the world** at all Diesel stores, as well as through the on-line flagship and in selected points of sale worldwide.

Worried about how to get a discount note? Our own “forgers” will be on-hand to print thousands of illegal black banknotes to be used immediately inside every store. Everyone gets one!

Surprising guerrilla marketing activities will be set up to distribute Diesel Black Money around the world. Look for bands of dishevelled banker types handing out wads of 30% off notes throughout the streets of NYC.

In-store happenings will support the initiative: Diesel stores will be crowded with fans enjoying the Diesel Black Friday party. They’ll dance to remixed versions of “Money Honey”, “Dirty Cash”, “Material Girl” and many others from the Diesel music vault.

Want to know more? Click on www.diesel.com to see a dedicated page about local initiatives and participating stores. It’s priceless!

Examples of Hot Product On-Sale:
Men’s ‘least’ leather bomber jacket $600, now $420
Men’s ’salcy’ leopard comouflage hoodie $180, now $126
Men’s ‘tantoe’ letter-sweater photoprint T-shirt $80, now $56
Women’s ‘dreammy’ mondrian print dress with chambray trim, was $180 now $126
Women’s ‘darcel’ jersey ‘little black dress’, was $140, now $98

* Offer not valid on the new Only The Brave Fragrance

**Austria, Belgium, China, Croatia, Denmark, Finland, France, Germany, Greece, Hong Kong, Italy, Korea, Netherlands, Norway, Philippine, Serbia, Singapore, Spain, Sweden, Switzerland, Thailand, UK, USA.

Paula Abdul takes time backstage to pose with fans

The Children?¢‚Ǩ‚Ñ¢s Place has teamed up with the Books for Kids Foundation to host a celebrity charity auction. Celebrities such as Paula Abdul, Chace Crawford, Miley Cyrus, Kim Kardashian and David Archuleta have custom designed The Children?¢‚Ǩ‚Ñ¢s Place messenger bags for a good cause.

Founded to promote literacy among all children with a special emphasis on low-income and at-risk preschool-aged children, Books for Kids creates libraries, donates books, and partners with literacy programs to develop the critical early foundation and skills which young children need to be successful in life. Since its founding in 1986, the Books for Kids Foundation has provided children with more than 5 million books, created 56 libraries and provided literacy programs in many of these locations.

The celebrity-designed messenger bags will be auctioned off starting on April 14th, with all proceeds going toward fostering literacy through the Books For Kids Foundation.

Paula Abdul rocks her design

The Clique Girlz pose with their The Children?¢‚Ǩ‚Ñ¢s Place bag

Please visit www.ebay.com/thechildrensplace to place your bid.

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Kors’ vision of chic, luxurious sportswear anchors all of his creations. Showcasing looks that pair clean silhouettes with bold details, his collections exude confidence and classic American glamour.

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Carla Mancini - PENELOPPE

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Isabella Fiore Dylan Clutch?Ǭ† $158

Isabella Fiore Nadine Clutch?Ǭ† $158

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It isn’t easy to capture the free spirit of California in wearable handbags, accessories and scarves, but Isabella Fiore (meaning “Beautiful Flower”) has done just that. Founded in California in 1995, the brand started as a small accessories label and expanded into handbags in 2000. Led by design director Kelly Spady and senior designer Wendy Rockwell, Isabella Fiore unites the vibrancy of West Coast style with the sophistication and craftsmanship of Europe.

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