April 2009. New York City and nationwide. Diesel continues its brave and innovative relationship with fans by offering them Diesel Black Money: free illegal banknotes. The outlaw notes will be valid for shopping at Diesel stores nationwide and on-line for one whole weekend, starting with Diesel Black Friday, April 17th, throughout the weekend and ending at closing time on Sunday, April 19th.
The black cash will be a one-time only currency to help buy your favorite Diesel products. It can be spent in 23 different countries around the world** at all Diesel stores, as well as through the on-line flagship and in selected points of sale worldwide.
Worried about how to get a discount note? Our own “forgers” will be on-hand to print thousands of illegal black banknotes to be used immediately inside every store. Everyone gets one!
Surprising guerrilla marketing activities will be set up to distribute Diesel Black Money around the world. Look for bands of dishevelled banker types handing out wads of 30% off notes throughout the streets of NYC.
In-store happenings will support the initiative: Diesel stores will be crowded with fans enjoying the Diesel Black Friday party. They’ll dance to remixed versions of “Money Honey”, “Dirty Cash”, “Material Girl” and many others from the Diesel music vault.
Want to know more? Click on www.diesel.com to see a dedicated page about local initiatives and participating stores. It’s priceless!
Examples of Hot Product On-Sale:
Men’s ‘least’ leather bomber jacket $600, now $420
Men’s ‘salcy’ leopard comouflage hoodie $180, now $126
Men’s ‘tantoe’ letter-sweater photoprint T-shirt $80, now $56
Women’s ‘dreammy’ mondrian print dress with chambray trim, was $180 now $126
Women’s ‘darcel’ jersey ‘little black dress’, was $140, now $98
* Offer not valid on the new Only The Brave Fragrance
**Austria, Belgium, China, Croatia, Denmark, Finland, France, Germany, Greece, Hong Kong, Italy, Korea, Netherlands, Norway, Philippine, Serbia, Singapore, Spain, Sweden, Switzerland, Thailand, UK, USA.