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Diesel Campaign: BE STUPID

0 Comments 10 February 2010


Diesel US kicked off the press launch for their new brand campaign, BE STUPID, by bringing along John Roberts, aka Debra Knippelberger, to¬† drop off press kits and BE STUPID t-shirts to various scenesters around the city. I’m sure you’ve seen his “schtick” on YOUTUBE. He’s being featured in Paper magazine’s upcoming Most Beautiful issue and is in development with a show on MTV.

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