Saturday night DieselÂ celebrated bravery and the launch of their new men’s fragrance, Only The Brave, in Los Angeles.Â Common, the face of the new fragrance, performedÂ an intimate liveÂ concertÂ at the Diesel boutiqueÂ onÂ Melrose.Â Â The GRAMMY-winning hip-hop artist’s performance, embodied the spirit of determination and perseverance.Â Â Â
“I’ve always thoughtÂ DieselÂ was a progressive, fresh brand – it has a classic feel, but pushes the envelope,”Â CommonÂ explains. “I wanted to partner withÂ DieselÂ because that’s really what I’m about too – to be an individual and an artist, it takes both bravery and courage.”
The new fragrance,Â Only The Brave,Â captures the essence of the Diesel man in a bottle.Â Â The scent represents the qualities of the brave, symbolized by a fist that tells several stories: facing forward, the fist evokes power and energy; upright, it stands for self-affirmation; raised, it signifies victory, success and engagement.Â Â Embrace your inner rebel with Only The Brave, scented with powerful, provocative notes including lemon, leather, cedar wood and amber.Â
WHAT IT COSTS: Eau de Toilette 1.7oz, $52.50; Eau de Toilette 2.5oz, $65.00; After Shave Lotion 3.4 oz, $45.00; After Shave Balm 3.4oz, $45.00; Shower Gel 6.7oz, $28.00
WHERE TO FIND IT: The recently opened Fifth Avenue Diesel Flagship in New York, Diesel boutiques, Diesel.com, Macy’s, Dillard’s and other major department stores.