DKNY has designed a tee with a cause, which is called the “Chari-Tee.” DKNY’s Chari-Tee, is an interactive program between DKNY and those who love and wear it!
DKNY’s Chari-Tee retails for $65 and benefits a menu of NYC organizations. Each hangtag lists five NYC charities to which you can donate. Once you’ve decided on the organization, log on to dkny.com, and select your choice. DKNY will then donate a portion of the proceeds from the sale of your Chari-tee. It’s a fun, cool way to send instant love to NYC!
In addition to the Chari-tee, DKNY has produced eight different “eco-friendly printed” totes featuring artwork of eight NYC students, created for the CITYarts “portraits of peace” initiative There are 5 of each style – 40 unique bags in total. The totes were printed using an eco-friendly digital printing process. The resulting water-based design is printed without screens or films utilizing less ink with no excess ink waste.
The totes are only $25 each, with all proceeds going back to CITYarts. The totes will only be available at the DKNY store on Madison Avenue.
Article featured by Jacqueline H. 2009