Pür Minerals allows you to create customized looks virtually!
Think: Virtual transformation before your eyes.
What it is: An instant way to experiment. Want to try bold eye shadow shades without the commitment? Are you curious which hues work for you? Do you need to practice your application technique? Look no further than the virtual looks application on purminerals.com, your destination for eye shadow experimentation.
The interactive site lets you try out an array of Pür Minerals shades from the comfort of your own home. Just select your eye color, choose the brush you want to use (eye shadow, crease or eyeliner), then pick the shade you want to apply. The virtual brush lets you layer on shadow exactly where you want it, allowing you to create a multitude of eye looks. Love the look you create? Pür Minerals lets you add individual products to your shopping bag or buy the look with a single click. Since the feature’s launch in March, the application has had over 2000 visits and continues to gain more visitors daily.
Where to find: purminerals.com