In the campaign, the photographers Mert Alas & Marcus Piggot play with intense natural lighting and cinematic close-up shots to produce coloured images with a graphic, minimalist feel. The surrounding space, barely perceptible in the background, is reduced to a minimum, revealing soft yet crisp shadows. The two models portrayed in the forefront, Roc Barbot and Saskia De Brauw, epitomise the perfect union between clothes and people. The result is the iconic quintessence of Giorgio Armani style.
The campaign will be launched worldwide on fashion and lifestyle magazines in January.