The experience starts with the cover, where with the use of your web camera and an issue of Instyle you will receive a special message from Taylor Swift in 3D. But the fun hardly stops there. InStyle magazine launched for the holidays : Gifting In 3-D A New Dimension In Holiday Shopping! Shop in 3D! 25 Brands, from Chanel to Intel. “Gifting in 3D” employs augmented reality technology to create a fun and engaging new way to shop.
Gifting in 3D features the first augmented reality ads offering a click-to-buy experience. Each brand comes to life on screen through a customized, branded gift box that springs open to reveal a 30-second video, as the screen displays up to 10 items (per advertiser) for gift-giving, including special offers and a program sweepstakes.
How Gifting in 3D works:
- Log on to InStyle.com/Giftingin3D
- Hold the pages up to your webcam
- Shop the holidays in 3D!
Expect to find deals, messages, and product suggestions from spectacular brands including: YSL, Neiman Marcus, Chanel, DVF, HP, and MORE!
Click the banner below to experience shopping in 3D!