The latest ad campaign for “Material Girl,” the clothing line started by Madonna and her daughter Lourdes, was shot last week, starring 26-year-old Kelly Osbourne. By all accounts, the photo shoot for the new fashion industry brand was a rousing success, with Osbourne, Lourdes, and Madonna laughing and having a great time. All outfits for the shoot were styled by Lourdes, though her mother viewed all of it on a computer screen and presumably had veto power over the choices.
Osbourne replaced Taylor Momsen as the “face” of the label, which was created by the famous mother-daughter duo. Osbourne has recently become a fashion star, having had a turn on “Dancing with the Stars” and recently indulging her lifelong passion for clothing. The ads will make their print debut in April.