Lady Gaga will soon be the star of her second ad campaign for MAC cosmetics’ Viva Glam. The ads will appear in 2011. Fashion industry designer Thierry Mugler was the stylist for the shoot, with help from Gaga’s friend Nicola Formichetti. Proceeds from the ad campaign’s sales will benefit the MAC AIDS fund, which Gaga has a strong personal interest in.
As for the goods themselves, she describes the collection as trendy, fun, bright, and vibrant. It’s no secret that Ms. Gaga loves makeup, and she recently revealed that she had a difficult time when photographer Steven Klein wanted her to go without on the ‘Alejandro’ video set. “For me, I was hyperventilating, but it did force me to be myself,” she admitted.