The iPhone is the new must-have in the fashion and retail world.
Following the lead of Ralph Lauren, Chanel and Sears, more apparel and retail companies are rolling out applications for the iPhone, from shopping to search. If the trend continues, expect shopping via iPhone to be the norm by Christmas 2010.
“The sales results have been quite encouraging,” said Yoox founder Federico Marchetti. Yoox put up a test version of its site in April without fanfare, and 710 customers placed orders over their iPhones in the first month. (The orders were from real customers who found the site on their own, not testers.) Yoox plans to officially unveil the site in early June to coincide with a sale of vintage Pucci.
“The concept of combining the past and the future has always been very Yoox,” said Marchetti. “I thought it was the perfect way to put together technology with retail and fashion.” Yoox developed its iPhone site in-house in three months. The retailer also builds and hosts Web stores for clients such as Marni, Pucci and Armani, some of which could have their own iPhone stores by the end of the year, he said. Read the full story