After 14 years of being a national sponsor of Komen for the Cure, the Ford Warriors in Pink campaign returns for 2008 with a brand new apparel collection for both men and women.Â The new apparel line features t-shirts, hats, and everyone’s favorite, a newly designed “woven” Warrior scarf!. As always, 100 percent of all net proceeds the apparel line will directly benefit Komen for the Cure and all apparel is available in www.fordcares.com.
On October 16, NBC’s newest show “Kath & Kim” starring Molly Shannon and Selma Blair will be doing a special integrated breast cancer awareness episode featuring Ford’s breast cancer awareness campaign, Warriors in Pink.Â Viewers will also have the chance to win a special edition Ford 2009 Warriors in Pink Mustang and a national ad campaign with Molly Shannon and Selma Blair wearing WIP apparel which launched on Oct. 9.
In addition, Warriors in Pink has joined forces with Lifetime’s cast of “Army Wives” in the fight against breast cancer.Â Cast members of the show will be featured in a special Warriors in Pink print and broadcast ad campaign and special-edition Army Wives inspired Warriors in Pink apparel will be available for purchase on fordcares.com.
Apparel and accessories can be viewed at: www.fordcares.com.