Former Baywatch star had a launch party for her new fragrance last week. There are actually two versions of the fragrance, one called Malibu, and the other called Malibu Night. The launch party was in Ft. Lauderdale, Florida. Among the stars in attendance was Dennis Rodman.
The fragrances came about as a partnership with International Beauty Brands, and the release party took place at the W Hotel in Fort Lauderdale.
She told People magazine, “Both fragrances are fresh, chic and luxurious — and totally inspired by the Malibu surf lifestyle that I love.” And she also emphasized affordability: both products will be available in drugstores. “My dream is for every woman to be able to go to her favorite drug store and buy an affordable fragrance which will make her feel sexy,” she said.
Anderson said that during the development of the fragrance, she was assured that all the ingredients were cruelty free, and that a part of the proceeds from sale of the scents will go to People for the Ethical Treatment of Animals (PETA), a favorite charity of hers.
Malibu contains notes of white florals and wild berries with a bit of vanilla. Malibu Night combines fragrances of pomegranate, fresh vanilla and violet. The 1.7 ounce spray retails for $39.00 while the 3.4 ounce spray goes for $49. Malibu and Malibu Night should be hitting drugstores any time now.