Ashley and Mary Kate Olsen want their work in the fashion industry to go beyond good looks. The twin designers want their creations to be “soft and comfortable collections in every way.” Ashley told Dazed Digital, “Fabrics have been a main focus from the beginning.” This is true for all their collections: The Row, a high-end line, Elizabeth and James, and Olsenboye, which is sold at J.C. Penney. The 24-year-old fashion designers believe there is sometimes a disconnect between the way clothing is presented online and their real-life look and feel.
Ashley and Mary Kate have said that The Row is inspired by the iconic British tailors working on Savile Row. It concentrates on tailored pieces and refinement.