NEW YORK — First there were designer celebrities, then celebrity designers and now the latest phenomenon: stylists-turned-celebrities-turned-designers.
In introducing her own collection, she joins the likes of L’Wren Scott, Andrea Lieberman and, most recently, Lori Goldstein, who does her own line for QVC (as does Zoe).
“Subconsciously or consciously, my whole final goal — I don’t want to say final because that sounds very like it’s the end — but I would say my ultimate dream scenario was to be on the design side,” said Zoe, dressed in what appeared to be her serious business-woman attire: a white Tom Ford for Gucci jacket, black Alexander Wang T-shirt, black Balmain tuxedo pants and Louis Vuitton platform sandals.
Nothing is designed yet, but Zoe, who is in the process of hiring a design team, said, “You will definitely see me in the clothes. Like, you will absolutely see my trademark pieces. I’ll definitely do faux furs and incredible leather jackets and great trousers. But I’m catering to a broader audience.”
Thanks to her Bravo reality show, “The Rachel Zoe Project” (season three airs Aug. 3), that audience is largely built in. The second season drew an average of 1 million viewers, who are by now well versed in Zoe’s signature look: famously overaccessorized and anchored in sunny, Seventies glam. Add to that her sparrow like frame and tumbling blonde hair, a million strands of which are carpeting the carpet of her suite at the Trump Soho, and the package has made her an easy target. She’s a girl girls love to hate.
“The bottom line for me is if I’m passionate about it, I will sell it like crazy because I love it,” said Zoe, who is decked in her own QVC jewelry. Anyone who’s ever tuned into “The Rachel Zoe Project” knows Zoe can be seen nearly stroking out over an earring, a ruffle or a handbag several times over the course of an episode. In fact, her propensity for overblown superlatives, emphatic repetition and general Sweet Valley High-like language (“Bananas!” “I die. Do you die?”) are as much a trademark as her oversize sunglasses.