Meet the Shopmamie.com girls Megan and Amy!

What do you get when you turn your love for elegant and affordable clothes into your very own biz? Just ask Megan and Amy, co-owners of the online boutique Shopmamie.com. Every day they work to bring their customers the newest and hottest looks at truly affordable prices, and all with their own brand of style and finesse.

Megan and Amy have a great eye for what is trendy but timeless, bringing you elegant and easy to wear dresses, tops, coats and more that easily fit with your existing wardrobe pieces. Take, for instance this turtleneck dress:

Turtleneck Dress, $59.00

Pair this simple dress with tights and boots or heels for a very of-the-moment ensemble.

I also love this wool jacket:

Short Wool Jacket, $85.00

The cut gives this jacket a vintage-chic appeal, while the oversized collar gives interest to any look.

They even carry unique and affordable party and evening dresses like this beaded halter dress:

Embellished Halter Dress, $58.00

And that’s not all…they have a number of great dresses and tops (some as low as $39.00) with details that you won’t find just anywhere. And the deal gets even sweeter…

Couture in the City readers will be able to take advantage of a 10% discount for a limited time. Just use the code: COUTURE at checkout to get your exclusive deal.

So what are you waiting for? You don’t have to sacrifice fashion during an economic slump, just get smart and shopmamie !

America in Diane von Furstenberg

America in Giuseppe Zanotti Shoes

America in Burberry

America in Joie

America in Brian Reyes (source)

I couldn’t be more proud…one of my favorite curvacious actresses, none other than America-the-Beautiful, has been making some serious strides in the fashion world. Miss. Ferrera has been popping up on more and more “best dressed” lists recently, and it’s no surprise. Her style is the perfect blend of youthful elegance and class that you hardly see anymore.

Ok, so her look is neither groundbreaking nor is it avant-garde, but I love it just the same. America looks glossy, but not overprocessed and like the girl next door that you really want to go shopping with. The girl knows how to dress her shape without looking dowdy or obscene, and in a world of uber-thin actresses, it’s nice to see someone that looks like me out there working it.

Love what you see to? Duplicating this look is easy, so here are some simple steps on how to dress like America Ferrera:

1) Waist not, want not:

Show off an hourglass figure like America’s with a cinched in waist. This look is easy to achieve with a billowy top, skinny jeans and a skinny belt. Paired with an oversized bag and killer heels, you can easily create a look that is very now.

2) It’s a wrap:

Wrap dresses and tops are ideal for almost any body type, and look especially flattering if you are top or bottom heavy. Solid colored wrap dresses are your best bet to create a slimming effect.

3) No accessories please:

When you are as naturally beautiful as America, you don’t need a whole lot of bling to take away the attention from your glossy hair and great hieels. Go for minimal jewelry and streamlined belts, bags and shoes to create a timeless and ladylike look.

Score some America style for yourself with this printed wrap dress from Yu Clothing; the floaty sleeves cover up arms while the wrap style hugs your curves just right:

Printed Wrap Dress from Yu Clothing, $164.00