Label BCBG Max Azria debuted its Spring 2010 collection Thursday morning, and it featured draped jersey and bright, body conscious dresses in the label’s signature “sexy, but not trying too hard” vibe. The billowy white crepe dress was a more formal version of many of the gorgeous white short dresses that were included in the Max Azria 2010 Resort collection. Those looked like the kind of tennis dresses a Greek goddess would wear.

The Spring 2010 collection featured bright colors and graceful draping, something that this label does wonderfully well. Abstract prints had a place in the collection too, as did bright swimming pool blues and fuchsias. BCBG Max Azria featured lovely t-shirt dresses similar to the ones in his Spring 2009 collection, but with asymmetric hems that moved gracefully, and a few super body conscious looks thrown in. Trapunto stitching – a form of quilting, graced some of the seams and shoulders. It is a detail that is seen on some of this fall’s clothes, too. Some of the looks had panels joined together by body hugging gussets.

In a nutshell, it was the quality and beauty you would expect from this designer, who celebrates the feminine form and uses color to soothe the eye and let the person wearing his creations shine rather than be overpowered by them.

Source: Images WWD.com

Bravo Max! I love this new fall 2009 collection. And I will tell you why. My predictions a few days ago were to see how designers have been affected by our current world economic events. And as you know, fashion is always a great prediction of how the ‘economic’ world is going to fare. Now I am no genie in the bottle and nether are the designers. But what I am seeing here is hope. Gorgeous gold’s, silvers, satins, and grays embrace the runway. Including creams and velvet crush blues, with lovely suede gray ankle boots. Now I say ‘hope’ because I predict an upturn in the ‘classic look’. With a lot of classic designs. Very chic indeed.
And what a great usage of gold. I am seeing a real trend here with the usage of bright metallic being incorporated in the outfit as a whole. Perfectly executed, as the gold portrays a real wonderful fashion trend that we will all being taking advantage of this year. Plus, my prediction of ‘gray’ was very apparent as well. I am really happy to see this color isn’t being overused. But truly being an accent, with the shoes, and a few key pieces. But what positive news in the fashion world! Great things lay ahead!

Article by © Jacqueline H. – Senior Writer & Editor, West Coast 2009

New York Fashion Week – Look of the Day: BCBG Max Azria Spring 2009 Ready-to-Wear

Source: Style.com

Lauren Conrad

The reality star hosts a night at Christian Audigier The Nightclub in Las Vegas in a short and sweet white BCBG Max Azria dress.

Source: people.com – Image Credit: Chris Weeks/WireImage