Champion Pink Ribbon – $40

Keds Champion Pink Ribbon canvas sneaker features the Breast Cancer Awareness ribbon on the side and tongue of the shoe and comes with white and pink laces. 100% of the sales of the Champion Pink Ribbon Sneaker will benefit The Breast Cancer Research Foundation®. BCRF is dedicated to preventing breast cancer and finding a cure in our lifetime by funding clinical and translational research worldwide. For more information about BCRF, visit www.bcrfcure.org.

Source: keds.com

Olivia Palermo, star of the new MTV show “The City,” and Katie Lee Joel, as well as other members of New York’s social elite were spotted last night at a shopping preview of The Retail Collection at The Plaza benefiting the CFDA’s Fashion Targets Breast Cancer.

Olivia Palermo

Katie Lee Joel

The Plaza Retail Collection and Council of Fashion Designers of America (CFDA) are collaborating for the first time to host a private shopping night previewing the most unique selection of luxury purveyors in New York City. The exclusive event will provide a first glimpse of the collection for some of New York’s most influential fashion insiders as well as top industry professionals from around the world. Proceeds from the evening, and opening week (October 22nd – October 29th), will benefit the Fashion Targets Breast Cancer initiative.

The Plaza Retail Collection is a carefully curated collection of boutiques culled from around the world in one iconic location. Housed in The Plaza’s expansive Grand Concourse, throughout the mezzanine and main lobby, The Plaza Retail Collection is specifically tailored to embody The Plaza tradition and aesthetic through leading designers and tastemakers in the worlds of fashion, beauty, décor and cuisine.

Fashion Targets Breast Cancer is a philanthropic initiative of the Council of Fashion Designers of America/CFDA Foundation, and is the fashion industry’s response to the impact of breast cancer.    The campaign, with its iconic blue-on-blue bull’s-eye logo, involves the nation’s leading designers, retailers, media and models. Fashion Targets Breast Cancer has become the worldwide fashion community’s singular and most successful response to breast cancer.

Who:                The Plaza Retail Collection and The Council of Fashion Designers of America

What:               Private Shopping Night for Fashion Targets Breast Cancer

When:               Wednesday, October 22, 2008; 7:00pm – 9:00pm

Where:              The Plaza Retail Collection One West 58th Street

After 14 years of being a national sponsor of Komen for the Cure, the Ford Warriors in Pink campaign returns for 2008 with a brand new apparel collection for both men and women.  The new apparel line features t-shirts, hats, and everyone’s favorite, a newly designed “woven” Warrior scarf!. As always, 100 percent of all net proceeds the apparel line will directly benefit Komen for the Cure and all apparel is available in www.fordcares.com.

On October 16, NBC’s newest show “Kath & Kim” starring Molly Shannon and Selma Blair will be doing a special integrated breast cancer awareness episode featuring Ford’s breast cancer awareness campaign, Warriors in Pink.  Viewers will also have the chance to win a special edition Ford 2009 Warriors in Pink Mustang and a national ad campaign with Molly Shannon and Selma Blair wearing WIP apparel which launched on Oct. 9.

In addition, Warriors in Pink has joined forces with Lifetime’s cast of “Army Wives” in the fight against breast cancer.  Cast members of the show will be featured in a special Warriors in Pink print and broadcast ad campaign and special-edition Army Wives inspired Warriors in Pink apparel will be available for purchase on fordcares.com.

Apparel and accessories can be viewed at: www.fordcares.com.