This Valentine’s Day, find a fragrance for every guy.

For the Modern Sophisticate

For Valentine’s Day, find the perfect fragrance for him with the romance and sparkling freshness of Zegna Colonia. From the Italian luxury design house of Ermenegildo Zegna, Zegna Colonia captures “La Dolce Vita” lifestyle without the cost of a trip to Italy. Zegna Colonia is a fresh and masculine scent composed of neroli, bergamot, cardamom, cedar and musk notes. It’s a timeless and classic scent that both you and your special guy can enjoy! Zegna Colonia is available for $70 (4.2oz EDT) at Zegna boutiques, specialty stores and department stores.

For the Smoldering Romantic

Evoke the inner McDreamy in your guy with Patrick Dempsey’s collaboration with Avon-Patrick Dempsey 2. Inspired by his profound connection with wife, Avon Global Creative Color Director Jillian Dempsey, his new fragrance is the sophisticated and matured version of the original Patrick Dempsey. With top notes of saffron, mandarin and nutmeg, mid notes of spiced wood accord, green fig and cistus, and a base of patchouli, Patrick Dempsey 2 is a sensual and powerful fragrance for your Valentine.  Patrick Dempsey 2 is available through Avon representatives, or visit www.avon.com

For the Rugged Risk-taker

For the bold man in your life, celebrate his charisma this Valentine’s Day with Diesel Only The Brave. Inspired by Diesel founder, Renzo Rosso, and his pioneering spirit, Only The Brave is a scent for the man who takes a stand and seizes life’s opportunities. Let the fist-shaped bottle tell his story: facing forward it evokes power and energy; upright it stands for self-affirmation; raised, it signifies victory, success, and engagement. The courageous scent is infused with top notes of lemon blossom, mandarin, coriander leaves; a heart of labdanum; and dry down notes of amber, tolu wood and ebony wood. Diesel is available for $65 (2.5oz. EDT) at Diesel boutiques, Macy’s, Dillards and other major department stores .  Visit IsBrave.com for additional information.

Saturday night Diesel celebrated bravery and the launch of their new men’s fragrance, Only The Brave, in Los Angeles.  Common, the face of the new fragrance, performed an intimate live concert at the Diesel boutique on Melrose.  The GRAMMY-winning hip-hop artist’s performance, embodied the spirit of determination and perseverance.   

“I’ve always thought Diesel was a progressive, fresh brand—it has a classic feel, but pushes the envelope,” Common explains. “I wanted to partner with Diesel because that’s really what I’m about too—to be an individual and an artist, it takes both bravery and courage.”

The new fragrance, Only The Brave, captures the essence of the Diesel man in a bottle.  The scent represents the qualities of the brave, symbolized by a fist that tells several stories: facing forward, the fist evokes power and energy; upright, it stands for self-affirmation; raised, it signifies victory, success and engagement.  Embrace your inner rebel with Only The Brave, scented with powerful, provocative notes including lemon, leather, cedar wood and amber. 

 

WHAT IT COSTS: Eau de Toilette 1.7oz, $52.50; Eau de Toilette 2.5oz, $65.00; After Shave Lotion 3.4 oz, $45.00; After Shave Balm 3.4oz, $45.00; Shower Gel 6.7oz, $28.00

WHERE TO FIND IT: The recently opened Fifth Avenue Diesel Flagship in New York, Diesel boutiques, Diesel.com, Macy’s, Dillard’s and other major department stores.