Spring is just around the corner and it’s almost time to ditch the parka, snow boots and mittens and slip into something a little bit sexier.  Let Diesel help you with the transition! Destroyed, skinny jeans are all the rage and Diesel is the place to get them.  Here are just a few styles that will not only make you feel sexier but are bound to rope in that summer fling you’ve been thinking about all winter long.

Matic 8B3 – $250

The Matic is a super slim, skinny fit.  It features a low waist for a  super, sexy look and has a back design with a curved yoke and small back pockets to accentuate the buttocks.  The 8B3 wash takes original denim and treats and warps it to create a distressed, worn-in look.

Livy 8A9 – $220

The Livy is a super slim, skinny fit with a medium rise and is an update of Diesel’s first slim fits, the Liv.  The dart detail on the back allows the denim to be more form fitting to the body.  The 8A9 wash is a bleach treated stretch denim with a hole in the left knee.

Items above available at Diesel stores nationwide

Diesel US kicked off the press launch for their new brand campaign, BE STUPID, by bringing along John Roberts, aka Debra Knippelberger, to  drop off press kits and BE STUPID t-shirts to various scenesters around the city. I’m sure you’ve seen his “schtick” on YOUTUBE. He’s being featured in Paper magazine’s upcoming Most Beautiful issue and is in development with a show on MTV.

This Valentine’s Day, find a fragrance for every guy.

For the Modern Sophisticate

For Valentine’s Day, find the perfect fragrance for him with the romance and sparkling freshness of Zegna Colonia. From the Italian luxury design house of Ermenegildo Zegna, Zegna Colonia captures “La Dolce Vita” lifestyle without the cost of a trip to Italy. Zegna Colonia is a fresh and masculine scent composed of neroli, bergamot, cardamom, cedar and musk notes. It’s a timeless and classic scent that both you and your special guy can enjoy! Zegna Colonia is available for $70 (4.2oz EDT) at Zegna boutiques, specialty stores and department stores.

For the Smoldering Romantic

Evoke the inner McDreamy in your guy with Patrick Dempsey’s collaboration with Avon-Patrick Dempsey 2. Inspired by his profound connection with wife, Avon Global Creative Color Director Jillian Dempsey, his new fragrance is the sophisticated and matured version of the original Patrick Dempsey. With top notes of saffron, mandarin and nutmeg, mid notes of spiced wood accord, green fig and cistus, and a base of patchouli, Patrick Dempsey 2 is a sensual and powerful fragrance for your Valentine.  Patrick Dempsey 2 is available through Avon representatives, or visit www.avon.com

For the Rugged Risk-taker

For the bold man in your life, celebrate his charisma this Valentine’s Day with Diesel Only The Brave. Inspired by Diesel founder, Renzo Rosso, and his pioneering spirit, Only The Brave is a scent for the man who takes a stand and seizes life’s opportunities. Let the fist-shaped bottle tell his story: facing forward it evokes power and energy; upright it stands for self-affirmation; raised, it signifies victory, success, and engagement. The courageous scent is infused with top notes of lemon blossom, mandarin, coriander leaves; a heart of labdanum; and dry down notes of amber, tolu wood and ebony wood. Diesel is available for $65 (2.5oz. EDT) at Diesel boutiques, Macy’s, Dillards and other major department stores .  Visit IsBrave.com for additional information.

Accessories are a great option for picking up on current trends because there’s not as much worry about fit, and often just a small touch of “trendy” can update an entire look. Here are three pieces that quote some of the trends from the 80s that are hot now. All these are available on 80sPurple.com.

First, there’s The Superior Watch from Nixon that is made in a chunky, stylized 80s look. This analog watch has two hands run with Japanese quartz technology. It is water resistant to 30 meters with a hardened mineral crystal, stainless steel detail. The watch strap is made of imported leather with a stainless steel buckle. $120.00

Give your hair an 80s vibe with this handmade Lara Kranitz Women’s Ava Short Headband in purple. This is a thin headband wrapped in silk cord with a gold chain and feathers that cascade behind your ears. The chain is 9 inches long. $42.00

Finally, you can do amazing things with a silk scarf, particularly one with a bold graphic print like this Diesel Women’s Rivatarf Foulard with silver and blue print. Made of silk chiffon, it measures 32 x 32 inches. $50.00

Shop 80’s Purple for more fabulous finds..

Saturday night Diesel celebrated bravery and the launch of their new men’s fragrance, Only The Brave, in Los Angeles.  Common, the face of the new fragrance, performed an intimate live concert at the Diesel boutique on Melrose.  The GRAMMY-winning hip-hop artist’s performance, embodied the spirit of determination and perseverance.   

“I’ve always thought Diesel was a progressive, fresh brand—it has a classic feel, but pushes the envelope,” Common explains. “I wanted to partner with Diesel because that’s really what I’m about too—to be an individual and an artist, it takes both bravery and courage.”

The new fragrance, Only The Brave, captures the essence of the Diesel man in a bottle.  The scent represents the qualities of the brave, symbolized by a fist that tells several stories: facing forward, the fist evokes power and energy; upright, it stands for self-affirmation; raised, it signifies victory, success and engagement.  Embrace your inner rebel with Only The Brave, scented with powerful, provocative notes including lemon, leather, cedar wood and amber. 

 

WHAT IT COSTS: Eau de Toilette 1.7oz, $52.50; Eau de Toilette 2.5oz, $65.00; After Shave Lotion 3.4 oz, $45.00; After Shave Balm 3.4oz, $45.00; Shower Gel 6.7oz, $28.00

WHERE TO FIND IT: The recently opened Fifth Avenue Diesel Flagship in New York, Diesel boutiques, Diesel.com, Macy’s, Dillard’s and other major department stores.

April 2009. New York City and nationwide. Diesel continues its brave and innovative relationship with fans by offering them Diesel Black Money: free illegal banknotes. The outlaw notes will be valid for shopping at Diesel stores nationwide and on-line for one whole weekend, starting with Diesel Black Friday, April 17th, throughout the weekend and ending at closing time on Sunday, April 19th.

The black cash will be a one-time only currency to help buy your favorite Diesel products. It can be spent in 23 different countries around the world** at all Diesel stores, as well as through the on-line flagship and in selected points of sale worldwide.

Worried about how to get a discount note? Our own “forgers” will be on-hand to print thousands of illegal black banknotes to be used immediately inside every store. Everyone gets one!

Surprising guerrilla marketing activities will be set up to distribute Diesel Black Money around the world. Look for bands of dishevelled banker types handing out wads of 30% off notes throughout the streets of NYC.

In-store happenings will support the initiative: Diesel stores will be crowded with fans enjoying the Diesel Black Friday party. They’ll dance to remixed versions of “Money Honey”, “Dirty Cash”, “Material Girl” and many others from the Diesel music vault.

Want to know more? Click on www.diesel.com to see a dedicated page about local initiatives and participating stores. It’s priceless!

Examples of Hot Product On-Sale:
Men’s ‘least’ leather bomber jacket $600, now $420
Men’s ’salcy’ leopard comouflage hoodie $180, now $126
Men’s ‘tantoe’ letter-sweater photoprint T-shirt $80, now $56
Women’s ‘dreammy’ mondrian print dress with chambray trim, was $180 now $126
Women’s ‘darcel’ jersey ‘little black dress’, was $140, now $98

* Offer not valid on the new Only The Brave Fragrance

**Austria, Belgium, China, Croatia, Denmark, Finland, France, Germany, Greece, Hong Kong, Italy, Korea, Netherlands, Norway, Philippine, Serbia, Singapore, Spain, Sweden, Switzerland, Thailand, UK, USA.