Today’s Women’s Wear Daily reports that Mary-Kate and Ashley Olsen have signed a deal with J.C. Penney to launch Olsenboye, a junior brand that will be exclusive to the chain.  Olsenboye, which is the Olsens’ ancestral name, will fall into Penney’s good and better price tiers, retailing from $20 to $50.  Hitting stores in February, the collection will include denim, bottoms, tops, dresses, skirts, shorts, jackets, handbags and shoes.

“Mary-Kate and I watch current trends and see our partnership with J.C. Penney as an opportunity to add something unique to the marketplace, especially in the current retail climate,” said Ashley.  According to Liz Sweney, Penney’s executive vp and general merchandise manager of women’s, the Olsens came to Penney’s with the Olsenboye concept.

Image and Source: wwd.com

The color of your hair and eyes, or whether you have long legs or not all comes down to your genes. So while there’s little we can do to change physical appearance short of drastic plastic surgery, we use clothing to highlight our best features (and to hide the not so good ones). That’s where Genetic Denim comes in. Unlike some companies that create cookie cutter styles that may not look good on everyone, Genetic Denim has a different perspective. They want to accentuate your body type rather than squishing your body into the same mold. Some of my favorite celebrities have been seen out and about in Genetic Denim! Halle Berry paired a shredded tee with The Shane, a cigarette cut jean while out with her daughter. Mena Suvari was seen at Fashion Week wearing The Davis which is a sexy update of the classic boyfriend silhouette. Other stylish celeb fans include Mary-Kate Olsen, Agyness Deyn, and Jennifer Garner. Found in-stores and online, it’s easy to get your own pair. Just be ready to smile for the camera when you slip these on!

From our friends at Stylehive

Mary-Kate Olsen

Mary-Kate Olsen and Ginnifer Goodwin at the Metropolitan Opera Celebrates it’s 125th Anniversary Season

Elizabeth and James – Zip Hoodie Dress – $295

Available at high end retailers like Nordstrom and Saks, Elizabeth and James, the upscale label founded by Ashley and Mary-Kate Olsen debuted in 2007. With a feminine, yet androgynous vibe, this line, which was named after the twins’ other siblings, takes some of what was great about the 1980s and discreetly leaves out that which was not.

A hoodie halter dress almost sounds like an impossibility, but here we are. Very simple in design, with a heavy duty zipper all the way up the front, this style is nonetheless designed to get you noticed. This is the dress you wear to that new club – the one where you hope that special someone will turn up. The dress also features zippered pockets at the hip, and a zipper closure at the hood.

With a well executed balance between uptown and downtown, and between girly and androgynous, the Olsen twins know just the thing young women in the city want, and their Elizabeth and James line offers it to them confidently.

Shop and Image: ShopBop.com

Q&A: Adding Personality to a Wardrobe of Basics [Omiru]

Fashion-sistas! [The It Lists]

Celebrity Style: Katie Holmes [FabSugar]

Emmanuelle Alt Chic [Chic Intuition]

Hold the Sauerkraut: Karl Lagerfeld [Over]Exposed [Trend de la Creme]

By Laurelle Gilbert

Mary Kate Olsen

Lindsay Lohan

Peaches Geldof

Diane Kruger

As these celebrity style mavens know, the bad girl is back for autumn/winter 2008. Designers used studs to inject bite in to the new season’s key pieces and add a punky edge to shoes, boots, denim and leather. So, just like the A-list, rock a little next season now this week with studded accessories or if you dare a studded jacket, or studded jeans.

Source and Photos: ElleUK

Mary Kate Olsen (source)

Leave your chain wallets and spike-studded go-go boots back in 1997…the new goth is more fabulous fierce than Marilyn Manson couture. For Fall ‘08, instead venture to the dark side with caged high-heels, dark textured tights and vintage inspired lace. Oh yeah, and a latex mini for the truly daring.

Surprised that goth has made a comeback? Don’t be…Mary Kate Olsen has been doing it since last year, and black and navy nail polish were also big back then as well. It was only a matter of time, really. While this look is not ideal for everyone (I’m more into color, thank you very much), brave fashionista’s can really take advantage of this vampy style and go all-out, or just add a few macabre elements to their current look.
If you are ready to add some dark details to your fall wardrobe, check out these must-haves for inspiration:

Caged High-Heels

Giuseppe Zanotti Patent T-Strap Caged Stilletto, $625.00

Steve Madden “Madalynn” $109.95

You can go one of two ways with the “caged” sandal look, a direct spin-off from this summer’s uber popular gladiator sandal. The more hesitant can go the vampy route and look for vintage-inspired styles like this Giuseppe Zanotti sandal. The t-strap gives it a 1940’s vixen feel, and a shoe like this will give you a lot of mileage. Fierce trendanista’s can try the chunkier look like with the Steve Madden “Madalynn.” These are really popular right now with celebs (some are even pairing them with maxi dresses, but I don’t know about that one…).

Textured Tights:

Free People Crochet Tights, $38.00

If you buy one item for your fall wardrobe, I beg you to buy some dark textured tights. Tights are an inexpensive way to add interest to anything you already have in your closet, and look extra fierce when paired with a caged sandal (see above). Go get some right now, I mean it.
Rummage through your wardrobe and pull out your black wrap dresses, billowy white shirts, vintage cardigans, pearls, cameo pendants, chunky black or white rings and leave color out of this look. Top it all off with a handbag that’s heavy on the hardware and you’ve got one smokin’ “new goth” ensemble. Try it out for yourself, unless you’re afraid of the dark, that is.

Halloween is still a week away, but these creepy couture looks have got me wondering whether these are celebrity halloween costumes or just another day at a red carpet event. Check out these looks for yourself and you tell us…costume or couture?

Ziyi Zang and Kate Bosworth as The Abominable Snow Monster (source)

Is she a thing from the frozen north, or just a waifish actress stuffed into a ridiculously furry coat?

Mary Kate Olsen as the Bohemian Mummy (source)

Her saucy shroud look is complete with a kitschy elephant belt and eyeliner fit for the undead.

Jennifer Connelly as Space Cadet in a 1980’s Rock Video (source)

She’s taking names as she rocks her way through the galaxy in search of otherworldly footwear!

So…whaddaya think, are these looks creepy, or couture? Tell us which ones you would wear (and which ones you would save for Oct. 31)!