Women’s Wear Daily reports: MILAN ?¢‚Ǩ‚Äù Stefano Gabbana and Domenico Dolce are continuing their push for revolution in the fashion industry ?¢‚Ǩ‚Äù this time taking on prices.
Evidence of the lower prices is seen in the following items: A pair of five-pocket jeans for spring will sell for $450 (for spring 2009 they cost $695); a dress will cost $1,469, down from $2,295; a leather bomber jacket will be priced at $1,499, compared with $2,296, and an iconic stretch silk tulle corset dress will go to $3,589 from last year?¢‚Ǩ‚Ñ¢s $5,200.
Gabbana doesn?¢‚Ǩ‚Ñ¢t believe customers will feel betrayed or taken for a ride by having paid more in the past. ?¢‚Ǩ?ìOur goal is the consumer and to keep the thousands of people that work for us,?¢‚Ǩ¬ù he said.
Added Dolce, ?¢‚Ǩ?ìThis is the only way to save the market and our companies. It?¢‚Ǩ‚Ñ¢s time to turn the page.?¢‚Ǩ¬ù
Read entire story at WWD
