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Taylor Swift Launches Sundress Line Sold Exclusively at Wal-mart

Posted on 29 January 2009 by Angelique

Taylor Swift – Image: Talaya Centeno

Singer Taylor Swift may have found her fashion prince, according to WOMEN’S WEAR DAILY.

The 19-year-old country singer, whose album “Fearless” has topped the charts for the last seven weeks and includes the hit single “Love Story,” has linked up with Jones Apparel Group’s L.E.I. brand to be the face of its spring and fall ad campaign. The line is sold exclusively at Wal-Mart.

For the February delivery, there will be three styles — a tie-back dress, printed tie-back dress and printed tier dress. Two additional styles are planned for a March 1 delivery. All dresses will retail for $14.

Swift said she plans to wear the dresses throughout the spring and summer, as well as when she’s on tour.

“These are my favorite things to wear,” she said. “When we were designing them, we had so many ideas to work from, and it came down to creating dresses that I would wear. If I couldn’t see myself wearing them, I wasn’t interested in making them.”

And as for Wal-Mart, Swift said she is truly a dedicated shopper.

“I go to Wal-Mart all the time,” she said. “The one in my hometown of Hendersonville, Tenn., is open 24 hours, so I go there a lot to buy DVDs and stuff like that.”

Source: Women’s Wear Daily

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