A look from Sasha Fierce for Der?ɬ©on, launching for back-to-school selling.

Beyonc?ɬ© and Tina Knowles are looking to capitalize more on Sasha Fierce.?¢‚Ǩ¬®?¢‚Ǩ¬®Utilizing the name of the singer?¢‚Ǩ‚Ñ¢s alter ego and third solo album, ?¢‚Ǩ?ìI Am?¢‚Ǩ¬¶Sasha Fierce,?¢‚Ǩ¬ù the mother and daughter design team plans to launch a new junior apparel label, Sasha Fierce for Der?ɬ©on, for back-to-school selling.

The collection, which is inspired by Beyonc?ɬ©?¢‚Ǩ‚Ñ¢s stage presence (she is on a world tour through November), includes a full range of sportswear, outerwear, handbags, footwear, eyewear, lingerie and jewelry. Positioned to sit alongside the company?¢‚Ǩ‚Ñ¢s Der?ɬ©on junior label, which is similarly priced, the line has so far been picked up by department stores including Macy?¢‚Ǩ‚Ñ¢s and Dillard?¢‚Ǩ‚Ñ¢s and specialty stores Jimmy Jazz and Against All Odds.

The collection, Tina said, is ?¢‚Ǩ?ìedgier and trendier and reflects Sasha Fierce?¢‚Ǩ‚Ñ¢s daring and outgoing attitude.?¢‚Ǩ¬ù

View Sasha Fierce collection and entire article at Women’s Wear Daily

Source: Image credit and WWD.com