Tory Burch will be delving deeper into the denim category come fall.
Burch said denim has been a part of the collection since its introduction in 2004. She acknowledged that the primary denim offering consisted of boot-cut and slim styles. Offering a more in-depth denim assortment is recognition of how strong a component denim tends to be for her customers, Burch said.
Denim will become a standard part of the collection’s 11 deliveries throughout the year. Skinny and boot-cut styles have been joined by denim leggings, stretch corduroy, a Sgt. Pepper jacket, a sailor-cut style and highly detailed items such as printed denim, bottoms that have been hand-painted in silver and a jacket and a bottom that feature a washable leather.
“I think printed denim is really interesting and I think our prints really translate onto denim,” Burch said.
Retail prices for bottoms range from $165 to $250, and tops sell for $295 to $425.
The revamped denim offerings will be carried in all the label’s branded stores in the U.S. and will be available on its Web site.