November 6th 2008, New York, NY – Lively mix of downtown fashionistas, trend influencers and industry insiders attended the debut of the DDCLAB boutique at 7 Mercer Street.
Rock-n-Roll heiress and style maven Zoe Kravitz hosted the opening bash which was attended by over 600 guests. Wearing a grey DDCLAB tank top, black DDCLAB leather biker jacket and a vintage skirt, Zoe perched atop a bench, danced the night away to the tunes of DJ Harley Newton. DDCLAB designers Robert Crivello and Savania Davies Keiller proudly gave brand supporters tours of the store, highlighting the custom designeed shelving made of upcycled wood and the concrete floors which contain bits of recycled glass.
Other bold faced attendees included, sexy City Magazine cover models Salieu Jalloh and Marcus Lloyd, Marc Jacobs designers Ricky and Dee, America’s Top Model Eugena Washington, DJ Clark Kent and more!
DDCLAB by Roberto Crivello and Savania Davies-Keiller debuted in 1998 and their commitment to the science and technology of fashion has gained them the reptation as leaders in fashion innovation. DDCLAB emerged as a direct response to provide functional fashion that could evolve with the ever changing lifestyle and envirionmental needs of the consumer. Most recently the duo has been named as lifestyle Creative Directors of the leading global athletic products company, New Balnace. In addition to stores loacated in NYC’s Meat Packing District and Melrose Ave in LA, DDCLAB’s new Soho concept boutique officially launched in November 2008. Their loyal cusotmer base also includes a growing celebrity clientele including Brad Pitt, Adrian Grenier, David Bowie, Julia Styles, Mya and Nastasha Bedingfield among others.
Located on Mercer Street between Grand and Canal Streets in Soho, the new boutique is at the cross roads of New York City’s latest destination for style. Without a sign to identify the store, DDCLAB is designed for those in the know.
DDCLAB can be visited online at www.DDCLAB.com