The Lingerie Revolution: Why Britain’s Underwear Drawer is Getting a Serious Upgrade in 2026

Ever caught yourself staring at your knicker drawer, wondering why everything feels a bit dated? You’re not alone. Right now, across the UK, lingerie is having a massive moment, blending comfort, confidence, and a dash of high fashion that’s making us rethink what goes under our clothes. And with the market booming towards £5.7 billion by 2032, it’s clear this isn’t just a fleeting fancy.

Body positivity has well and truly landed in the lingerie world. No more squeezing into sizes that don’t fit or fabrics that itch like mad. Brands are finally catering to real bodies; think sizes from AA to KK cups, curves celebrated, and everything from petite frames to fuller figures getting the love they deserve.

It’s not just about feeling good in your skin; it’s about the planet too. Shoppers are ditching fast fashion undies for sustainable picks made from recycled nylon or organic cotton. That shift is driving the industry’s growth, with experts pegging a steady 7-9% annual rise. Briefs are still queen – they snagged over half the market share last year thanks to their everyday reliability – but shapewear is sneaking up fast, promising smooth lines without the sausage-roll effect. Who knew a bit of tummy control could feel this empowering?

From Hidden Secret to Catwalk Star

Remember when bras were strictly for hiding? SS26 collections are flipping the script, with designers like Miu Miu and Valentino parading lingerie-inspired pieces right down the runway. Exposed straps, intricate lace peeking through blouses, even full-on bralettes as outerwear. It’s that underwear-as-outerwear trend that’s got everyone buzzing. High street heroes are jumping in too, offering affordable versions you can chuck on for a night out without breaking the bank, like £30 sets that look luxurious.

If briefs are queen, comfort is king. Gone are the days of underwires digging in like they’re auditioning for a torture scene. Soft structures with moulded cups, moisture-wicking fabrics (yes, even for your daily bra), and antibacterial treatments mean you stay fresh from the commute to that impromptu pub lunch. Whimsical details add to the fun, like scalloped edges, playful bows, clashing prints that say ‘I’m here for a good time’. It’s like your lingerie is having its own personality transplant.

Take Agent Provocateur, the London-born legend with boutiques from Soho to Edinburgh. Their bold, luxurious designs scream British glamour, all lace and seduction without skimping on craftsmanship. Or Royce Lingerie, a homegrown fave known for impeccable fits that make you wonder how you’ve survived without them. Then there’s Pour Moi and Rigby & Peller, mixing everyday wearables with pieces that could double as art. These aren’t just brands; they’re the backbone of a market that’s as competitive as a queue for Glastonbury tickets.

E-Commerce Boom and the High Street Hangover

Online shopping has turbocharged everything. Privacy? Tick. Endless scrolling from your sofa? Tick. Virtual try-ons powered by AI that guess your size better than your mum? Double tick. E-commerce is growing faster than offline sales, but don’t write off the high street yet. Nothing beats popping into a store, rifling through rails, and getting that personal fitting, especially when return rates online can be a pain.

Challenges lurk, however. Rising costs for ethical fabrics and supply chain hiccups from global trade rows mean prices aren’t dropping anytime soon. Fast-fashion knock-offs keep the pressure on, forcing proper brands to innovate or get left behind. Yet the outlook’s bright. With gifting on the up – such as Valentine’s, birthdays, or just because – and wellness trends pushing ‘self-care sets’, lingerie is becoming as essential as your weekly food shop.

Your 2026 Lingerie Playbook

So, how do you join the revolution without emptying your purse? Start simple. Invest in a couple of versatile sets: a wireless T-shirt bra for daily graft, some seamless briefs that vanish under yoga pants, and one statement piece for date nights. Look for breathable meshes if you’re sweating through summer tube rides, or those cool-to-the-touch finishes for heatwaves that hit like a sauna.

Sustainability fans hunt for brands using eco-fabrics; they’re everywhere now, from indie labels to big players. And sizing? Be bold. The inclusivity wave means there’s something for every shape, whether you’re a 6ft athlete or petite powerhouse. Pair it with the outerwear trend: layer that fancy bra under a white shirt for instant chic. One compliment from a friend, and you’ll be hooked.

Ultimately, lingerie in 2026 isn’t about perfection; it’s about feeling ace in your own skin. From market projections hitting billions to runways blurring lines between inner and outer, Britain’s underwear game is stronger than ever. Time to give your drawer that upgrade – your confidence will thank you.